I frequently hear my C-suite clients say – that they want to promote one of their high-potential leaders but feel the person is not strategic enough to advance. And This is one of their biggest frustrations.
They’re really saying that people who know how to communicate with impact get promoted. And the C-suite is looking for them.
Here’s the thing.
They know you’re smart, and they know you’re technical. But how you communicate may not achieve the impact you need to have at the executive level.
Senior leaders think executive presence accounts for 26% of promotion decisions. And much of that perception is formed by how you speak and what you say. In fact, how you communicate accounts for 28% of how executives determine if someone is considered “leadership material.”
After coaching hundreds of CEOs and executives, I know there are four buckets the C-suite cares about most.